"...a mandatory read for sales managers and CEOs who want more predictable sales." --Robert Sher, author of Mighty Midsized Companies and Forbes.com columnist

This gripping sales manager fable pulls you in as it instructively unveils the proven framework that's helped hundreds of major U.S. companies escape sales volatility and achieve strong, predictable revenue.
 
For the first time, renowned sales expert Michael Andersen opens the curtain on the secretstrategies he's used to help presidents and CEOs of many of the bestmid-size companies across North America improve their sales results.
 
In this revolutionary new book, you'll discover how to:

•  Get free-wheeling salespeople to buy in to an intentional sales system
•  Combine the art of sales with the science of sales management to boost results on both individual and company levels
•  Transform your hiring, accountability, coaching, mentoring, and more
•  Foster an organizational culture that drives predictable sales

This book reveals field-tested, proven best practices of sales management, showing them at play in a relatable context for easy learning and instant lightbulb moments.
 
Rolland Mandat, afterproving himself as a salesman, finally got promoted to manager. But sales are below par, and Dom, the CEO, needs to see better results, fast! He wants to see Rolland succeed, and he believes that with the right support, he has what it takes. So he brings in expert coach Monroe to guide the intrepid sales manager in developing an effective system to get the results the company needs. 
 
You'll witness the personal and professional life experiences, of the primary characters, that form the foundation for the creation of a new culture within the organization. And it brings out the best in everyone.
 
Easy-to-digest takeaway sections augment thestory with key insights for each chapter. As you discover the principles that help them succeed,you'll be empowered to lead your team to predictable sales.

About the Author

Creator of the breakthrough system Intentional Sales Management™, Michael Andersen helps company leaders stuck with uninspiring revenue move the needle to generate strong, predictable sales results.

Michael has partnered with executive and sales leadership of hundreds of companies in numerous industries, from Fortune 100 to successful family-run businesses, helping them:

•  Build their sales departments
•  Develop complete and effective sales processes
•  Implement training and coaching programs that get buy-in and results
•  And refine their go-to-market strategies for maximum advantage

As a nationwide leading sales coach and fractional CSO, Michael has trained thousands of sales professionals and leaders. He is known for his ability to ask the right questions and integrate unique market positioning with proven best practices.